A good cleaning business website does something most cleaning sites don't: it shows exactly what people are paying for. Customers are inviting someone into their home, office or rental property. They want to know what's included, roughly what it costs, and whether the person turning up can be trusted with the keys.
Why a cleaning business website has to earn trust
Unlike most trades, a cleaner may be in the home while nobody's there. That changes what people look for. Before price, they want to feel safe. A real photo of you or your team, a short note on how long you've been cleaning, and a clear explanation of how keys, alarm codes and pets are handled all go a long way.
Only list trust details that are true and current. If your team has police checks, say so. If you hold public liability insurance, say so and offer the certificate on request. If something gets damaged, explain what happens.
Say exactly what's included
"General clean" means something different to everyone. A checklist removes the guesswork. For each type of clean you offer, list what you do and what you don't:
- Regular home cleans: kitchens, bathrooms, floors, dusting, beds.
- Deep or spring cleans: inside cupboards, skirting boards, window tracks.
- End-of-lease cleans: the rooms and items covered, and what's extra.
- Office and commercial cleans: frequency, hours, bins, kitchens, restrooms.
- Extras: ovens, inside the fridge, windows, carpets, balconies.
Be careful with promises about getting a bond back. The result depends on the property manager, not just the clean. If you offer a free re-clean when something is missed, spell out the terms.
Price it honestly
Cleaning is one of the few services where many customers expect to see a price. If you charge by the hour, say what's included in an hour. If you price by the number of bedrooms and bathrooms, show the table. If every job is quoted, explain why and what affects the price.
Whatever you publish, show the full amount. The ACCC's price display guidance (opens in a new tab) expects a single total price that includes any fee the customer can't avoid, so a compulsory booking fee shouldn't appear only at the end. That guidance also covers card payments: surcharges on Visa, Mastercard, American Express and eftpos cards aren't allowed from 1 October 2026. If your current site mentions a card fee, take it out.
A quote or booking flow that fits the job
Cleaning enquiries need a few specific details to quote properly. A short form should ask for:
- Home, rental, office or other.
- Number of bedrooms and bathrooms, or the rough floor area for offices.
- One-off, weekly, fortnightly or monthly.
- Preferred day and time.
- Pets, parking and access.
For commercial work, add the hours the premises are empty and any security requirements. If you already use booking software for regular clients, link to it. Otherwise, a clear quote request is fine.
Service areas and schedules
Cleaners often work in clusters to keep travel down. Say which areas you cover, and if it helps, which days you're usually in each area. "Northern suburbs on Mondays and Tuesdays" helps a customer picture where they'd fit.
On Google, most cleaners are service-area businesses. Google's guidelines (opens in a new tab) say that if you don't receive customers at your address, you should hide it and list the areas you serve. My Google Business Profile guide walks through the setup.
Reviews from regular customers
Regular clients are your best reviewers. Send them your Google review link after a few visits. Google's content policy (opens in a new tab) says you mustn't offer incentives for reviews or only ask the customers you expect to be positive, so ask everyone in the same way. If you show reviews on your website, show real ones, with how many reviews your rating is based on.
See the concept
There's no cleaning concept in my portfolio yet. The closest is Rafter & Volt, a fictional electrician I designed as a concept. The way it lays out services, service areas and an enquiry form carries over well to a cleaning business. Have a look at the trades concept, and see what a tradie website needs for the basics that apply to most service businesses.
Which package suits a cleaner
A sole cleaner with one main service can start with Launch: 1 focused page for $999. If you do homes and offices, or several types of clean, Local gives you up to 5 pages for $1,999. Care starts at $79 a month. AUD. GST is not charged.
Start with the website brief, or run the free website check on the site you have now.
